Truwayz, LLC — Terms & Conditions and Privacy Policy

Truwayz, LLC  ·  Legal Center

Terms & ConditionsandPrivacy PolicyTerms & Conditions and Privacy Policy

The agreement that governs your use of Truwayz services, and how we handle data across our websites, calls, messaging, and AI-assisted systems. Read whichever document you need below.

Updated June 19, 2026 Entity Truwayz, LLC · Colorado Governing Law State of Colorado
Important Notice

This document is drafted for Truwayz, LLC, a Colorado Springs, Colorado limited liability company operating truwayz.com and related properties including link.truwayz.com. It is designed to cover Truwayz’s role as a business-to-business provider of done-for-you growth systems, websites, CRM automation, AI voice and text assistants, lead capture tools, and related digital marketing services for local service businesses.

This document is intended as a comprehensive operating draft based on the supplied business and data-flow brief, and certain technical or compliance details remain subject to confirmation, including exact tracking technologies, the final payment processor, and retention settings for recordings and transcripts. Publication should follow attorney review, especially for multi-state privacy compliance, SMS marketing consent, AI disclosure, and call-recording obligations.

DOC 01 Terms & Conditions

24 sections · Updated June 19, 2026

Acceptance of Terms

These Terms and Conditions (“Terms”) govern access to and use of the websites, landing pages, booking pages, communication channels, automation systems, software-enabled tools, and professional services made available by Truwayz, LLC (“Truwayz,” “Company,” “us,” “our,” or “we”), including truwayz.com and link.truwayz.com.

By accessing the Site, booking a consultation, submitting a form, calling or texting a Truwayz number, messaging through social channels, using any Truwayz chat experience, or purchasing or using any Truwayz service, the user or client (“you” or “Client”) agrees to be bound by these Terms and the Privacy Policy below. If you do not agree to these Terms, do not access or use the Site or Services.

If you use the Services on behalf of a business entity, you represent that you have authority to bind that entity to these Terms.

Company Identity and Scope

Truwayz, LLC is a veteran-owned limited liability company domiciled in Colorado Springs, Colorado, USA. Truwayz positions itself as a done-for-you growth systems provider for local home-service and other service-based businesses, particularly owner-operated businesses in trades such as plumbing, HVAC, electrical, and roofing.

These Terms apply only to Truwayz, LLC and the Truwayz-branded properties and services unless a separate written agreement expressly expands the scope. Other businesses or brands operated by the owner are not included unless specifically identified in a signed agreement.

Services

Truwayz may provide, on a packaged, quoted, subscription, project, recurring, or hybrid basis, services including website design and hosting, local SEO, Google Business Profile optimization, CRM setup, online scheduling, missed-call text-back systems, marketing automation, AI voice receptionist services, AI text and chat assistant services, reputation management, digital business cards, and growth consultation calls.

Services are typically built on and operated through third-party infrastructure selected by Truwayz, with GoHighLevel / HighLevel / LeadConnector serving as the core platform for website hosting, funnels, CRM, booking calendars, automation workflows, voice AI, and conversation AI capabilities. Some Services may also involve Google, Meta, OpenAI, telephony and messaging infrastructure, payment processors, and additional delivery tools used in project workflows.

Nothing on the Site constitutes a promise of availability of any particular service, feature, integration, channel, or result. Truwayz may modify, suspend, replace, or discontinue any offering at any time.

Consultations, Proposals, and Engagement Formation

Truwayz may offer a free Growth Blueprint consultation through a 15-minute Growth Blueprint Call or a 60-minute Discovery Call. A booked call, form submission, or verbal discussion does not by itself create a managed-services agreement, work order, or guaranteed deliverable commitment unless and until the parties enter into a written proposal, service agreement, order form, invoice acceptance, subscription purchase, or other clear commercial acceptance recognized by Truwayz.

Quoted scope, pricing, timelines, deliverables, and commercial terms may vary by client, industry, channel mix, technical complexity, and selected package because pricing is generally quoted per engagement rather than publicly posted.

Eligibility and Permitted Use

You may use the Site and Services only if you can form a legally binding contract and only in compliance with applicable law. You may not use the Services for unlawful, deceptive, fraudulent, infringing, abusive, harassing, discriminatory, or harmful conduct, including unlawful telemarketing, unlawful recording, spam, impersonation, credential abuse, malware delivery, or collection or disclosure of data without lawful basis or required notice.

You may not interfere with the security, integrity, or performance of the Site or Services; attempt unauthorized access; reverse engineer platform components except to the extent prohibited from restriction by law; or use the Services to build a competing service using Truwayz confidential methods, workflows, or proprietary materials.

Client Responsibilities

Clients are responsible for providing accurate onboarding information, lawful instructions, access credentials they are authorized to share, truthful marketing claims, approved business details, and timely feedback necessary to perform Services. Clients remain responsible for their own legal compliance, including claims in advertisements, industry-specific licensing obligations, pricing disclosures, consumer notices, and compliance with privacy, telemarketing, and advertising laws applicable to their businesses.

Where Truwayz operates systems that receive or process data from a Client’s end-customers, the Client is responsible for obtaining all legally required notices, disclosures, and consents from those end-customers, including consent for SMS, automated contact, AI-assisted communications, call recording where required, and any collection or use of customer information routed through systems Truwayz manages on the Client’s behalf.

Clients are also responsible for maintaining copies of materials they provide and for reviewing deliverables for legal, factual, brand, and operational accuracy before publication or use.

Data Roles and Processing Relationships

Truwayz primarily serves business clients and there are two legally distinct data roles in its operations. For personal data relating to Truwayz’s own prospects, leads, and clients interacting with truwayz.com, Truwayz generally acts as a controller. For personal data relating to a Client’s customers flowing through systems Truwayz builds or manages for that Client, Truwayz may act as a processor or service provider acting on the Client’s instructions.

Clients acknowledge that a separate data processing addendum, service order, or equivalent privacy schedule may be required for certain services involving processing of end-customer personal data. In the absence of a separate signed addendum, these Terms still require the Client to supply lawful instructions and all required permissions for personal data submitted into any system Truwayz configures or operates.

Communications Consent and Messaging Terms

By submitting contact information to Truwayz, booking a call, calling or texting Truwayz, or otherwise opting in through a Truwayz form or communication channel, you consent to receive communications from Truwayz related to your inquiry, account, appointments, services, support, and, where permitted by law and your consent choices, marketing and follow-up messages by phone, SMS, email, social messaging, and web chat.

Truwayz uses automated workflows for speed-to-lead response, nurture sequences, appointment reminders, re-engagement, and similar follow-up activity, and some of those communications may be automated or AI-assisted. SMS messaging may be sent through A2P 10DLC-registered business messaging infrastructure, and opt-out requests such as STOP should prevent future marketing text messages, though transactional messages related to an active service relationship may still be sent where legally permitted.

Consent to receive marketing communications is not a condition of purchase unless expressly stated for a particular program. Message and data rates may apply based on your carrier plan.

AI-Assisted Features

Truwayz uses AI-powered tools in its operations and service delivery, including a real-time voice AI agent and a text-based conversation bot used for lead qualification, routing, follow-up, scheduling, and related communications. AI may also be used in content generation, workflow drafting, campaign assistance, and support functions.

By interacting with Truwayz’s voice, text, chat, or messaging channels, you understand that some responses may be generated or assisted by artificial intelligence rather than a human agent. AI outputs may contain inaccuracies, incomplete information, or unsuitable language for a given context, and Truwayz does not warrant that AI-generated outputs are error-free, human-reviewed in every instance, or appropriate for every legal or operational use case.

You may not use Truwayz AI-enabled features in a manner that violates law, infringes rights, or attempts to generate unlawful, discriminatory, deceptive, or harmful material.

Call Handling, Recording, and Transcription

Calls to or from Truwayz may be answered by an AI voice agent and may be recorded and transcribed for scheduling, quality assurance, training, documentation, workflow improvement, dispute prevention, and service-delivery purposes. Truwayz is based in Colorado, which is identified in the supplied brief as a one-party consent state, but calls may involve persons in other jurisdictions with stricter consent requirements.

By proceeding with a call after any recording or AI disclosure provided by Truwayz, you consent to the recording and transcription to the extent permitted by applicable law. If you do not consent, do not proceed with the call and request an alternate contact method.

Clients using Truwayz call-handling systems for their own businesses are solely responsible for implementing legally sufficient disclosures and obtaining any consent required for their jurisdictions and use cases.

Fees, Billing, and Payment

Pricing is generally quoted per engagement rather than published on the Site. Unless otherwise stated in a signed proposal, invoice, order form, or subscription schedule, all fees are stated in U.S. dollars and are due according to the billing cadence set out in the applicable commercial document.

Truwayz may use platform-based payment functionality and an associated payment processor, expected in the supplied brief to be through GoHighLevel’s payment features and likely Stripe, though final processor details are subject to confirmation. By providing payment details, the Client authorizes charges for agreed fees, applicable taxes, approved overages, and past-due balances consistent with the governing commercial documents.

Late payments may result in suspension of Services, pausing of campaigns, restricted platform access, or termination of hosting, automations, messaging, or support until the account is brought current. Truwayz may charge reasonable late fees, interest to the maximum lawful rate, collection costs, and attorneys’ fees where permitted by law and contract.

Refunds and Cancellations

Because Truwayz provides custom, setup-intensive, platform-based, and labor-backed services, fees are generally non-refundable once work has been performed, access has been provisioned, campaigns have launched, or third-party costs have been incurred, unless a written agreement expressly states otherwise. Recurring services may require advance written cancellation notice as specified in the applicable service agreement, proposal, or invoice terms.

Cancellation does not relieve the Client of responsibility for fees accrued before the effective cancellation date or for non-cancellable third-party commitments, onboarding charges, ad spend, messaging charges, domain expenses, or licensed software costs already incurred on the Client’s behalf.

Third-Party Platforms and Dependencies

Many Truwayz deliverables depend on third-party platforms, integrations, channels, and sub-processors, including GoHighLevel / LeadConnector, OpenAI-powered tools routed through GoHighLevel, telephony and SMS infrastructure built on Twilio, Google products and channels, Meta messaging channels, and payment processors. Additional project-delivery tools may include services such as Supabase, Anthropic Claude, mapping libraries, analytics platforms, and media-generation tools depending on project scope.

Truwayz is not responsible for outages, feature changes, pricing changes, policy enforcement, API restrictions, suspended accounts, message filtering, ad disapprovals, deliverability issues, or service failures caused by third-party platforms. The Client’s use of such third-party products may also be subject to those providers’ separate terms and privacy policies.

Intellectual Property and Licensing

Except for Client Materials, Truwayz retains all rights, title, and interest in its pre-existing intellectual property, including methods, templates, prompts, automations, workflows, campaign structures, scripts, processes, designs, documentation, and know-how used to deliver Services. No implied transfer of ownership is created by these Terms.

Subject to full payment of all undisputed amounts due, Truwayz grants the Client a limited, non-exclusive, non-transferable license to use final deliverables created specifically for the Client for the Client’s internal business operations and marketing purposes, subject to third-party platform restrictions and any separate written agreement. Unless a signed agreement states otherwise, Truwayz may retain ownership of underlying frameworks, reusable components, backend automations, prompts, playbooks, and platform architecture while licensing the Client to use the implemented output during the service term.

Client Materials remain owned by the Client or its licensors, and the Client grants Truwayz a license to host, reproduce, modify, display, transmit, and use those materials as necessary to provide the Services.

Hosting, Accounts, and Transition on Termination

Where Truwayz builds systems inside third-party infrastructure controlled by Truwayz or a white-labeled platform environment, continued functionality may depend on continued subscription, hosting, maintenance, or licensing through Truwayz. Upon termination or nonpayment, Truwayz may suspend access, disable automations, stop hosting, revoke licenses, or remove connected services after any required notice period and after satisfying any contractual offboarding obligations.

If a separate agreement includes a handoff, export, migration, or transition obligation, Truwayz will provide the offboarding support specified there, subject to payment of all outstanding amounts and any transition fees. Truwayz does not guarantee portability or continued operation of third-party platform features outside Truwayz’s managed environment unless expressly agreed in writing.

Confidentiality

Each party may receive non-public information relating to the other’s business, customers, pricing, systems, strategies, or technical configurations. The receiving party will use reasonable care to protect confidential information, use it only for the purposes of the relationship, and not disclose it except to personnel or contractors with a need to know and a duty of confidentiality, or as required by law.

Confidentiality obligations do not apply to information that is publicly available without breach, already lawfully known, independently developed, or rightfully received from a third party without restriction.

Disclaimer of Warranties

The Site and Services are provided on an “as is” and “as available” basis to the fullest extent permitted by law. Truwayz disclaims all express, implied, statutory, and other warranties, including warranties of merchantability, fitness for a particular purpose, title, non-infringement, uninterrupted availability, data accuracy, lead quality, campaign performance, search ranking outcomes, or business results.

No statement by Truwayz, whether oral or written, creates a warranty unless expressly set out in a signed agreement. Marketing, automation, SEO, and AI-supported systems depend on many external factors outside Truwayz’s control, including market conditions, platform policies, customer response rates, business operations, service quality, and competitor activity.

Limitation of Liability

To the fullest extent permitted by law, Truwayz and its officers, members, managers, employees, contractors, licensors, and affiliates will not be liable for any indirect, incidental, special, consequential, exemplary, or punitive damages, or for any loss of profits, revenue, business opportunity, goodwill, data, or expected savings, arising out of or related to the Site or Services, even if advised of the possibility of such damages.

To the fullest extent permitted by law, Truwayz’s aggregate liability arising out of or related to any claim will not exceed the total amount actually paid by the Client to Truwayz for the specific Services giving rise to the claim during the three months preceding the event giving rise to liability, or $500 if no fees were paid, unless a signed agreement expressly provides a different cap.

Some jurisdictions do not allow certain liability limitations, so portions of this section will apply only to the extent permitted by law.

Indemnification

You agree to defend, indemnify, and hold harmless Truwayz and its officers, members, managers, employees, contractors, licensors, and affiliates from and against claims, liabilities, damages, judgments, losses, costs, and expenses, including reasonable attorneys’ fees, arising from or related to your use of the Site or Services, your breach of these Terms, your Client Materials, your violation of law, your infringement of any rights, or your failure to obtain legally required consents from customers, leads, contacts, or call participants whose data enters systems operated by Truwayz on your behalf.

Compliance and No Legal Advice

Truwayz provides marketing, automation, systems, and related business services, not legal advice. Any compliance-oriented features, templates, disclosures, consent language, automation settings, or suggested workflows are provided for operational convenience only and do not guarantee legal sufficiency for any jurisdiction or industry.

Clients are responsible for obtaining advice from qualified counsel regarding privacy notices, TCPA consent, CAN-SPAM compliance, state consumer protection laws, AI disclosure laws, call-recording rules, accessibility obligations, and industry-specific requirements.

Termination

Truwayz may suspend or terminate access to the Site or Services, with or without notice as allowed by law and contract, if it reasonably believes you have violated these Terms, failed to pay amounts due, created legal or security risk, abused personnel or systems, or used the Services in a prohibited manner.

Upon termination, provisions that by their nature should survive will survive, including payment obligations, intellectual property protections, confidentiality, disclaimers, limitations of liability, indemnification, dispute provisions, and data-related provisions addressing retention or deletion where applicable.

Governing Law and Venue

These Terms are governed by the laws of the State of Colorado, without regard to conflict-of-law rules. Unless otherwise required by law or agreed in writing, any dispute arising out of or relating to these Terms or the Services must be brought in the state or federal courts located in or serving El Paso County, Colorado, and each party consents to personal jurisdiction and venue there.

Changes to These Terms

Truwayz may update these Terms from time to time to reflect changes in its services, technology stack, legal obligations, or business practices. The updated version will be posted with a revised “Last Updated” date, and continued use of the Site or Services after the effective date constitutes acceptance of the revised Terms.

Contact Information

Questions regarding these Terms may be directed to Truwayz, LLC through the contact information published on truwayz.com, including the primary business phone number of (623) 432-0846. Truwayz should also publish a dedicated legal or privacy email address before final deployment of this document.

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DOC 02 Privacy Policy

18 sections · Updated June 19, 2026

Scope of This Privacy Policy

This Privacy Policy explains how Truwayz, LLC collects, uses, discloses, stores, and otherwise processes personal information through truwayz.com, link.truwayz.com, Truwayz communication channels, and related business operations. It is drafted to reflect Truwayz’s operation as a B2B growth systems provider using website funnels, forms, calendars, AI voice and text systems, CRM tools, and messaging workflows.

This Privacy Policy applies when individuals visit Truwayz web properties, fill out forms, book calls, call or text Truwayz, interact with Truwayz chat or social channels, or otherwise communicate with Truwayz directly. It also explains, at a high level, Truwayz’s processor/service-provider role when operating systems for clients whose end-customers’ data flows through Truwayz-managed systems.

Who Controls Personal Information

For personal information about Truwayz’s own website visitors, leads, prospects, and clients, Truwayz generally acts as the data controller or business deciding how and why that information is processed. For personal information belonging to a Truwayz client’s own customers, patients, callers, or leads processed in systems Truwayz manages for that client, Truwayz may act as a processor or service provider acting on behalf of that client.

If you are an end-customer of a Truwayz client and your information was collected through that client’s website, phone line, chat widget, or automated follow-up system, requests about your information may need to be directed first to that client because that client generally controls the applicable customer relationship and legal basis for processing.

Categories of Personal Information Collected

Depending on how you interact with Truwayz, categories of personal information collected may include:

  • Identifiers and contact information, such as first name, business name, phone number, email address, and other contact details provided through forms, calls, or messages.
  • Business and qualification information, such as trade or industry, growth goals, missed calls per week, current call-handling method, online booking status, and stated business challenges or blockers.
  • Scheduling information, such as requested appointment times, call topics, attendance status, and cancellation reasons.
  • Communications content, such as the content of SMS messages, emails, social messages, website chat messages, call recordings, and call transcripts where enabled.
  • Marketing and CRM information, such as lead source, tags, campaign participation, pipeline stage, email engagement, SMS engagement, and automation history.
  • Technical and usage information, such as IP address, browser type, device information, cookie-related data, and analytics or event data where those tools are active, which the supplied brief notes remains subject to final confirmation.
  • Payment and transaction information to the extent relevant for purchasing services, though the brief indicates the final payment processor configuration remains to be confirmed.

Sources of Personal Information

Truwayz may collect personal information directly from you, automatically from your device or browser, and from integrated platforms or service providers. Sources include website forms, booking calendars, phone calls handled by the voice AI agent, text conversations across SMS and social channels, website chat, live chat, automated email and SMS sequences, Google or Meta lead channels, and CRM or workflow records generated during the relationship.

Information may also be supplied by Truwayz clients when Truwayz is configuring or operating systems on their behalf, or by third-party tools that support messaging, analytics, telephony, scheduling, hosting, and payment operations.

Purposes of Processing

Truwayz may use personal information for the following business and commercial purposes:

  • To respond to inquiries, qualify leads, and schedule consultations.
  • To provide, configure, host, secure, maintain, support, and improve services and service-delivery systems.
  • To communicate by phone, SMS, email, chat, social messaging, and other channels regarding appointments, support, onboarding, proposals, service updates, and follow-up.
  • To operate AI voice and text systems for intake, lead qualification, routing, appointment booking, and customer interaction.
  • To send newsletters, marketing, nurture sequences, review requests, and other promotional communications where permitted by law and consent settings.
  • To analyze campaign performance, operational effectiveness, service usage, and engagement.
  • To enforce agreements, prevent fraud or abuse, maintain security, document interactions, and comply with law.
  • To create, test, train, and improve workflows, scripts, prompts, automations, and internal operating processes, including AI-assisted systems, subject to contractual and legal limits.

AI, Automation, and Call Recording Disclosures

Truwayz uses artificial intelligence and automation in lead handling and service operations, including a real-time voice AI agent identified in the supplied brief as “Trulia” and a conversation AI text bot powered through GoHighLevel using OpenAI GPT-4.1. These systems may answer calls, converse over text, qualify leads, book appointments, route requests, and create or support follow-up communications.

Phone calls may be recorded and transcribed, and message conversations may be stored and analyzed, for scheduling, quality assurance, training, workflow tuning, dispute prevention, service delivery, and similar business purposes. Where legally required, Truwayz aims to provide disclosure or obtain consent, but callers and clients should understand that state law requirements can vary, especially when participants are located outside Colorado.

Automated and AI-assisted systems may not always function as intended and may generate incorrect or incomplete outputs. Information provided by such systems should not be relied upon as legal, financial, medical, or other regulated professional advice.

SMS, Email, and Marketing Practices

The supplied brief states that Truwayz uses A2P 10DLC-registered SMS infrastructure, automated email sequences, instant speed-to-lead messages, multi-step nurture workflows, AI-driven follow-up, and automated review requests. Truwayz may therefore send transactional messages, appointment reminders, service messages, and, where consent and law permit, marketing or promotional messages.

You may opt out of marketing SMS by replying STOP or using any other disclosed opt-out method, and you may unsubscribe from marketing emails using the unsubscribe mechanism in the message. Opting out of marketing communications does not prevent transactional or relationship messages necessary to provide requested services, confirm appointments, or address active accounts, to the extent permitted by law.

Cookies, Analytics, and Tracking Technologies

The supplied brief indicates that technical and usage data such as IP address, device information, cookies, and analytics data may be collected depending on which tools are enabled, and specifically flags cookies, Google Analytics, Google Ads, or other tracking technologies as items to confirm before final publication. Truwayz should therefore treat this section as operationally binding only after the live site configuration is verified.

If enabled, Truwayz and its service providers may use cookies, pixels, scripts, local storage, and similar technologies to remember preferences, attribute lead sources, analyze site traffic, support remarketing, improve campaigns, and measure performance. Depending on applicable law, Truwayz may offer cookie controls, consent tools, or browser-based opt-out options for non-essential tracking.

Disclosure of Personal Information

Truwayz may disclose personal information to service providers, subprocessors, channel partners, and other recipients as reasonably necessary to operate the business and provide services. Based on the supplied brief, these may include:

  • GoHighLevel / HighLevel / LeadConnector, which serves as the central platform for websites, funnels, CRM, booking, automations, voice AI, and conversation AI.
  • Telephony and messaging providers used through LeadConnector and built on Twilio for phone and SMS delivery.
  • OpenAI-powered services used through GoHighLevel for conversation AI features.
  • Google services and channels, including Google Business Profile, Google Business Messages, Google Workspace connections, and potentially Google Analytics or Google Ads if enabled.
  • Meta channels, including Facebook and Instagram, where messaging and bot interactions may occur.
  • Payment processors used to collect fees for Truwayz services, expected in the supplied brief to be linked to GoHighLevel’s payment functionality, with final processor details still to be confirmed.
  • Additional project-delivery tools, which may in some cases include services such as Supabase or Anthropic Claude, depending on whether those tools touch Truwayz site or lead data or are limited to client-delivery contexts.
  • Professional advisors, insurers, auditors, legal counsel, regulators, law enforcement, or transaction counterparties where disclosure is necessary for legal compliance, rights protection, or a business transaction.

Truwayz does not describe the sale of personal information in the supplied brief. Truwayz should verify whether any cross-context behavioral advertising, retargeting, or analytics arrangement could be considered “sharing” or “targeted advertising” under applicable state law before publication.

Retention

Truwayz retains personal information for as long as reasonably necessary for the purposes described in this Privacy Policy, including lead management, service delivery, client account administration, documentation, legal compliance, dispute resolution, and security. The supplied brief specifically flags retention periods for voice AI recordings and transcripts as an item requiring confirmation before finalization.

Retention may vary depending on record type, contract terms, legal obligations, backup cycles, and platform settings. When information is no longer reasonably needed, Truwayz may delete, anonymize, aggregate, or de-identify it, subject to legal, contractual, and technical constraints.

Security

Truwayz uses administrative, technical, and organizational measures intended to protect personal information appropriate to the nature of the information and the business context, including the use of managed platforms, account controls, and service-provider security features. Because Truwayz relies significantly on third-party infrastructure such as GoHighLevel, messaging layers, cloud-connected channels, and integrated platforms, security also depends in part on those vendors’ controls and the client’s own operational practices.

No system can be guaranteed completely secure, and Truwayz cannot guarantee absolute security of transmitted or stored information. Users should avoid sending highly sensitive information through channels not specifically designated for secure transmission.

State Privacy Rights

Because Truwayz is based in Colorado and serves clients nationwide, the supplied brief identifies the Colorado Privacy Act and potentially the California Consumer Privacy Act / California Privacy Rights Act and other state privacy laws as frameworks to evaluate, with applicability depending on thresholds, activities, and amendments. Truwayz may therefore provide privacy rights required by applicable law, which can include the rights to know, access, correct, delete, obtain a copy of certain personal information, opt out of certain targeted advertising or profiling activities, and appeal the denial of certain requests where required.

The exact rights available depend on the state law that applies and the role Truwayz is playing for the data in question, because some data is controlled directly by Truwayz while other data is processed on behalf of clients. To exercise applicable rights, a request should identify the requester, the relationship to Truwayz, and the nature of the request, and Truwayz may take reasonable steps to verify identity before responding.

Requests and Appeals

Privacy requests should be submitted through the contact information published by Truwayz on its website or other official channels. Before final publication, Truwayz should establish and publish a dedicated privacy contact email and, if required by applicable law, an appeal mechanism for denied privacy requests.

If Truwayz is acting solely as a processor or service provider for a client’s end-customer data, Truwayz may direct the requester to the relevant client or forward the request as appropriate because the client typically determines the governing legal basis and response obligations.

Children’s Privacy

The supplied brief states that the Privacy Policy should include a statement that the services are not directed to children. Truwayz’s services are intended for business owners, business representatives, and adult users of local service businesses, and are not directed to children under 13.

Truwayz does not knowingly collect personal information from children through its own B2B marketing funnels as part of ordinary operations. If Truwayz learns that personal information of a child has been collected in violation of applicable law, it will take reasonable steps to delete it.

Interstate and U.S. Operations

Truwayz is domiciled in Colorado Springs, Colorado and serves clients throughout Colorado and across the United States. As a result, personal information may be processed in multiple U.S. jurisdictions by Truwayz and its service providers, and legal requirements may vary depending on the state involved.

Where different states impose different consent, notice, or consumer-rights requirements, Truwayz intends to apply the rules required by applicable law to the specific interaction, but clients and users should recognize that some obligations depend on the facts of a particular communication or transaction.

Changes to This Privacy Policy

Truwayz may update this Privacy Policy from time to time to reflect changes in services, vendors, data practices, legal requirements, or platform configurations. The revised version will be posted with an updated effective date, and material changes may also be communicated through website notice, account communications, or other reasonable means.

Contact Information

Truwayz, LLC is the entity responsible for this Privacy Policy for its own prospect, lead, and client data handled as a controller. The supplied brief identifies Truwayz’s main website as truwayz.com, booking subdomain as link.truwayz.com, and primary phone number as (623) 432-0846.

Before publication, Truwayz should add the following to this section:

  • Legal mailing address for privacy notices.
  • Dedicated privacy email address.
  • Dedicated support or legal contact inbox.
  • Any state-specific request webform or opt-out method required by law.
Appendix

Implementation Notes Before Publishing

The supplied brief identifies several items that should be confirmed before the final website version is published: whether cookies, Google Analytics, Google Ads, or similar tracking tools are active; the exact payment processor; whether Supabase, Claude, or other client-delivery tools touch Truwayz’s own site or lead data; whether voice AI recordings and transcripts are retained and for how long; and the exact list of states actively served for privacy-law scoping.

Truwayz should also consider publishing separate or supplemental documents where appropriate, including:

  • A Data Processing Addendum for clients whose end-customer data is processed by Truwayz.
  • An SMS Terms / Messaging Consent Notice for A2P 10DLC compliance.
  • A Cookie Notice and Consent Banner if non-essential cookies or advertising technologies are used.
  • A Call Recording / AI Disclosure script for voice AI interactions.
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